How to make money in real estate pic.twitter.com/dEdqNNDVUI

— Owen Benjamin 🐻 (@OwenBenjamin) July 6, 2025

Making a bunch of my real estate friends money in Los Angeles.  In 2008, I was telling people, I was like, gangs, artists, hipsters, gays, yoga mats.  That's the pattern.  

So you have an area like Echo Park or something.  It's gangs.  The artists go in to get cheap lofts and they start making s***.  They're a little mentally ill, but they're exciting and they have parties.  

Then the gays, oh, the gays are before the hipsters.  The gays come in because they're attracted to that type of danger, like art, abstract, chaos, hip, new, novelty. That's when the gays come in.  Gays are the first people that have the money.  When the gays come in, it starts "gentrifying," because the money comes in.  Artists don't have money but they have chaos.  Gays like chaos. 

Then the hipster Trustafarians come in.  The people that try to look Urban, but they are all trust funded.  Now the money is really coming in.  

Once you see a woman walking alone holding a yoga mat, you have reached peak, okay?  I would always tell them, go where the gays are going, like right as the gays are going in, that's when you can have 5x return on your money.