ERIC HUNLEY: 2024 saw the biggest retail collapse in recent history. Store closures up 69% from 2023. But beneath the headlines of doom, there's a fascinating story of adaptation and survival.

2024 saw the biggest retail collapse in recent history.

Store closures up 69% from 2023.

But beneath the headlines of doom, there's a fascinating story of adaptation and survival... 🧵 pic.twitter.com/BPgDdqssED

— Eric Hunley (@hunleyeric) January 1, 2025

Look at True Value's strategy:

4,500 independent stores stayed open while corporate filed bankruptcy.

Why? Independent ownership meant local control and better market adaptation. pic.twitter.com/wpshCBGW84

— Eric Hunley (@hunleyeric) January 1, 2025