CHASE HUGHES: I'm going to change my environment very regularly so my brain doesn't go into "I'm familiar with this" mode.

Reticular Activating System, RAS.  Whatever you want to change in your life, anything you want to change in your life, jam it down into that part of the brain.  And the way to jam it down into that part of the brain is ask "How can I communicate to this to a dog?"

It requires imagery, emotions, smell, and then repetition.  Just training a dog.

There's a formula that I use to teach for actual brainwashing and it works the same to brainwash ourselves out of a behavior or into a new behavior.  That's Focus, Emotion, Agitation, and Repetition: F.E.A.R.  So agitation meaning I'm going to change my environment very regularly so my brain doesn't go into "I'm familiar with this" mode.  So it's like, "Wow, these walls are different color in my office.  My couch in my living room is in a different place."  I'm going to continuously move around to force my lower brain to say, "Things are new. You need to pay attention."