Thursday, July 10, 2025

LUCIEN WOLFE: sales strategies were built using psychological profiles harvested from insurance claims data. Doctors were ranked by their susceptibility to flattery, status, guilt, or ego — then targeted with bribes tailored to their personality.

📮🚨🟥 They never told you this, but most medical conferences you see? They’re not about science. They’re about loyalty. That $15,000 Birkin bag for the doctor? It wasn’t a gift — it was a prescription quota bonus. The strip clubs? The Armani suits? The golf trips? All coded under “educational engagement” in internal reports. And here’s the part they really don’t want you to know — Some of the most aggressive sales strategies were built using psychological profiles harvested from insurance claims data. Doctors were ranked by their susceptibility to flattery, status, guilt, or ego — then targeted with bribes tailored to their personality. This wasn’t marketing. It was behavioral manipulation wrapped in a handshake and a smile. And it still happens — but now it’s digital, and run by AI. Ever wonder why your doctor won’t question the latest “guideline”? This is just the surface. Next post: how pharma used suicide studies to launch billion-dollar antidepressants.

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