10:55, McKernan. It's actually the opposite of that. It actually grows your neurons. If you have a stroke or if you are into MMA, you'll notice a lot of the MMA players use CBD, and it's because you need a lipid-soluble antioxidant in the brain when you get brain injury. There's neural inflammation. The best thing for that is CBD. It gets right through the blood-brain barrier and is a very potent antioxidant. And it just dampens down the inflammation.
11:21, Jones. I heard ketones are really good for that too.
11:23, McKernan. Yeah, a ketogenic diet I think there's probably some overlap in the pathways there. Likewise, the things that Jack was bringing up as well. It's a very interesting area of research as to where the actual cannabinoid chemistry overlaps with mitochondria. In the brain, 15% of cannabinoid receptors are on mitochondria in neuronal cells. So it's very much dialed into the energetics inside the brain and the metabolism in the brain is the whole endocannabinoid system. So it's an important area in the medical field that's frankly been suppressed for longer than . . . everyone got a good glimpse of what happens in medical suppression during COVID. Imagine that for 40 years; that's what's been going on with cannabinoids. The pharmaceutical industry has been doing everything they can to suppress this because it's not a compound that they can exclusively own. If they even do try and patent it to some degree and get it out, like GW Pharma did, they're then faced with the fact that there are hundreds of dispensaries around, thousands of dispensaries around the country that are going to sell it 5 times cheaper than their FDA approved product. They did this for
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