SAMA HOOLE: Farmer: "Phytoestrogens. Plants produce them. Look it up. They're estrogen-mimicking compounds. Often more potent than animal estrogens."

Activist: "Hormones in beef cause cancer."
Farmer: "Which hormones? In British beef?"
Activist: "Estrogen."
Farmer: "Beef contains 1.5 nanograms per 100g. Cabbage contains 800 nanograms per 100g."
Activist: "That doesn't sound right."
Farmer: "Phytoestrogens. Plants produce them.… pic.twitter.com/ZQPiL1ILZz

— Sama Hoole (@SamaHoole) February 17, 2026

Activist: "Hormones in beef cause cancer." Farmer: "Which hormones? In British beef?" Activist: "Estrogen." Farmer: "Beef contains 1.5 nanograms per 100g. Cabbage contains 800 nanograms per 100g." Activist: "That doesn't sound right." Farmer: "Phytoestrogens. Plants produce them. Look it up." Activist: "Those are different..." Farmer: "They're estrogen-mimicking compounds. Often more potent than animal estrogens." Activist: "I've never heard this." Farmer: "Because it contradicts the narrative. Doesn't make it untrue." Activist: "But added hormones..." 

Farmer: "Are banned here. Have been for 35 years. And would still be less than the phytoestrogens in your soy latte." 

SAMA HOOLE & YOU: so the linoleic acid integrates into the mitochondrial inner membrane, increases electron leak, reduces ATP synthesis efficiency, creates 4-hydroxynonenal which damages proteins and DNA . . . and the mitochondria have their own DNA inherited from bacteria which is specifically vulnerable to glyphosate..."

3am. Can't sleep. Scrolling.

You: "Why do I have 4 different health problems in my 30s?"

Internet: "Try magnesium."

You: "What actually causes this?"

Someone on X: "Mitochondrial dysfunction from seed oils."

You: "That sounds made up."

2 hours later

You: "...so the… pic.twitter.com/xeIn8OzY7I

— Sama Hoole (@SamaHoole) February 17, 2026

3am. Can't sleep. Scrolling. You: "Why do I have 4 different health problems in my 30s?" Internet: "Try magnesium." You: "What actually causes this?" Someone on X: "Mitochondrial dysfunction from seed oils." You: "That sounds made up." 2 hours later You: "...so the linoleic acid integrates into the mitochondrial inner membrane, increases electron leak, reduces ATP synthesis efficiency, creates 4-hydroxynonenal which damages proteins and DNA..." You: "...and the mitochondria have their own DNA inherited from bacteria which is specifically vulnerable to glyphosate..." You: "...and ketosis activates PGC-1α which is literally the master switch for making new mitochondria..." You: "...and all the building materials for healthy mitochondria are in beef..." 5am. Sun rising. You: "I've been eating soybean oil every day for 30 years." You: stares at the ceiling.

You: orders beef.