SAMA HOOLE: Doctors recommend immediate surgery. Survival rate is good. Jobs refuses. He's going to beat it with diet. His chosen diet: Fruitarian. Only fruit. Nothing else. His logic: Fruit is pure. Natural. Cleansing.

His biographer reveals: Jobs regretted the diet decision. Called it one of his biggest regrets. --Sama Hoole

2008: Steve Jobs diagnosed with pancreatic cancer. Rare form. Treatable.

Doctors recommend immediate surgery. Survival rate is good.

Jobs refuses. He's going to beat it with diet.

His chosen diet: Fruitarian. Only fruit. Nothing else.

His logic: Fruit is pure. Natural.… pic.twitter.com/yqHgMuv2Fe

— Sama Hoole (@SamaHoole) November 29, 2025

2008: Steve Jobs diagnosed with pancreatic cancer. Rare form. Treatable. Doctors recommend immediate surgery. Survival rate is good. Jobs refuses. He's going to beat it with diet. His chosen diet: Fruitarian. Only fruit. Nothing else. His logic: Fruit is pure. Natural. Cleansing. His doctors beg him to reconsider. Jobs: "The body can heal itself with proper nutrition." Nine months later: Cancer has spread. Jobs finally agrees to surgery. Too late. The delay was fatal. 2011: Jobs dies at 56. His biographer reveals: Jobs regretted the diet decision. Called it one of his biggest regrets. Where did these beliefs come from? That fruit heals and meat is poison? Victorian religious movements that thought meat caused moral corruption. Rebranded as "wellness" and sold to Silicon Valley. Jobs had access to the best medical care in the world. He chose fruit instead. Jobs revolutionised technology by ignoring conventional wisdom. He died following conventional "wellness" wisdom that's 200 years old.

Victorian sexual purity theology, rebranded as biohacking. 

SAMA HOOLE: Your ancestors ate fruit . . . Once per year when in season . . . Small, tart, mostly seeds . . . After walking miles to find it . . . As survival food, not dessert

Your ancestors ate fruit:
- Once per year when in season
- Small, tart, mostly seeds
- After walking miles to find it
- As survival food, not dessert

You eat fruit:
- Daily, year-round
- Giant, sugar-loaded, seedless
- From your refrigerator
- As a "healthy snack"

Same word,…

— Sama Hoole (@SamaHoole) September 11, 2025

ZOE HARCOMBE: [Fruit has] got nothing in the form that the body needs, because it's not an animal food

Dates, more sugar than toffee.  --Zoe Harcombe

It's funny seeing so many people getting triggered by the fact that fruit is not good for you. 😂

It's yet another narrative that is tough to overturn because the knee-jerking is next level.

🎙️ Here's the full episode with @zoeharcombe:   https://t.co/Up14Hsx4Zz pic.twitter.com/kodvN9S7df

— Jerm Warfare (@RealJermWarfare) February 17, 2025

But in terms of the glucose and the fructose, to the body it's the same thing.  Now the fruit will come with a little bit more than the sugar, but nowhere near as much as people think.  So fruit is essentially sugar and water,  like watermelon.  And I said this on Twitter recently and oh my goodness, the replies that you get, "fruit is really healthy," and all the rest of it. Oh, why did I do that?  I forgot that Twitter gets really upset when you say the absolutely nutritional fact that fruit is essentially water and sugar.  And it's got a couple of nutrients or whatever but far from fewer than people think.  It's got nothing in the form that the body needs because it's not an animal food.  Yeah, it's got vitamin C but yellow peppers have got more.  It's just nothing to write home about.  I would really struggle to think of another thing other than vitamin C that fruit has got, and again yellow peppers would be better.  I love it.  I love fruit. That would be my binge food.  If I had a binge food, it would be fruit.  Dates, more sugar than toffee.  I could eat fruit all day long.  It's absolutely delicious.  It's crunchy.  It's sweet.  It's refreshing.  It's absolutely fantastic, but it isn't the healthiest choice that you can make.  And the body knows not where the sugar came from . . .