The fiber recommendation went from 0g to 25-35g daily in the 1970s.
— Sama Hoole (@SamaHoole) October 28, 2025
Not because new evidence emerged. Because the grain industry needed a health claim.
Breakfast cereal sales were declining. "Heart healthy whole grains" saved the industry.
Follow the money.
Tuesday, October 28, 2025
SAMA HOOLE: The fiber recommendation went from 0g to 25-35g daily in the 1970s. Not because new evidence emerged. Because the grain industry needed a health claim. Breakfast cereal sales were declining. "Heart healthy whole grains" saved the industry.
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