SAMA HOOLE: For 67 years, the American Heart Association recommended a product that: Was invented as soap ingredient, Was made from industrial waste, Was later proven to cause heart disease, and Was produced by their founding mega-donor

1911: Procter & Gamble invents Crisco - hydrogenated cottonseed oil.

Problem: Nobody wants to cook with cottonseed oil. It's industrial waste used for making soap.

Solution: Marketing campaign to convince Americans that animal fats cause heart disease.

1948: American Heart… pic.twitter.com/OF8DUOQruJ

— Sama Hoole (@SamaHoole) November 23, 2025

1911: Procter & Gamble invents Crisco - hydrogenated cottonseed oil. Problem: Nobody wants to cook with cottonseed oil. It's industrial waste used for making soap. Solution: Marketing campaign to convince Americans that animal fats cause heart disease. 1948: American Heart Association is tiny organization with $1,700 budget. Also 1948: Procter & Gamble donates $1.7 million to the American Heart Association. The AHA suddenly becomes influential and well-funded. 1961: The AHA issues their first dietary guidelines: Avoid saturated fat. Use vegetable oils instead. Recommended oils: Crisco and other vegetable oils. Who benefits: Procter & Gamble. Who funded the AHA: Procter & Gamble. 1980s: Trans fats (in Crisco and margarine) are discovered to be catastrophically unhealthy. 2015: Trans fats are finally banned as unsafe. For 67 years, the American Heart Association recommended a product that: Was invented as soap ingredient Was made from industrial waste Was later proven to cause heart disease Was produced by their founding mega-donor And they told you butter would kill you while recommending literal poison. When trans fats were finally proven deadly, they quietly changed recommendations without acknowledging the millions who followed their advice. No apologies. No accountability. Guidelines adjusted. Move on. The organization you're told to trust for heart health was created by a soap company to sell industrial waste as food. Science.