CHASE HUGHES: . . . you're being shown a bunch of professional lunatics that are hand-picked to make you think one thing and the one big thing that they want you to think is, "Oh my God! These people are insane. They are the enemy. That's the reason that we're going downhill."

Charlie Kirk is dead, and it exposed something vile and horrifying that I want to share you right now just candidly.  He was murdered while he was speaking in public to a group of college kids.  And there's one part of this that I think should horrify you to the deepest parts of your very soul.  Instead of a universal outrage, instead of every decent person saying this is insane and this is wrong, the internet seemingly lit up with these celebrations, cheers and memes and people actually laughing and celebrating the murder of a man because he wore a different political jersey.  So let that sink in for a second and I don't think any of this is about Charlie Kirk the person and I don't think it's about whether you liked him or hated him or didn't even care I think it's about the fact that political murder is somehow just another headline nowadays and we scroll right past it there is a whole new low for where we could go and you have people online cheering like it's their team winning a Super Bowl and what you're saying is an evil evil mask slipping this is a signal and it's a signal??? When actual TV networks air over and over clips that encourage people to see the other side not as neighbors that we might disagree with, but as enemies that need to be destroyed as the threat to society.  And you've seen it. I have no doubt.  We all have seen this.  People in the media saying these people are a threat these people are dangerous maybe some violence is Justified and it's not Fringe anymore.  This is mainstream.  And there are thousands of these clips out there aired to millions of people, kind of nudging suggesting, maybe planting seeds that maybe a fist, maybe a bullet is legitimate form of political debate.

MSNBC, NICOLLE WALLACE:  Can you resist the temptation to run up and ring her neck?

DON LEMON:  Biggest terror threat in this country.

ROBERT DINERO:  I'd like to punch him in the face.

PRESIDENT JOE BIDEN:  I said if we were in high school I'd take him behind the gym and beat the hell out of him."

DAVID HARBOUR, STRANGER THINGS: Punch some people in the face!

JOHNNY DEPP:  When was the last time an actor assassinated a president?

RICK WILSON: They're still going to have to go out and put a bullet in Donald Trump, and that's a fact.

2:36.  A lot of people don't have the attention span to maybe stick with this, but I pray that you do because I'm going to expose something here that's going to change everything for you if you stick around.  But here is the irony and what I think is an absolute concrete law of history.  It's concrete law.  The minute that your ideas require violence to enforce or spread, they're already completely bankrupt.  Every tyrant, every failed ideology, every social collapse starts the exact same way.  The debate dies, then violence takes the place of debate, and you can't argue with a gun.  You can only kill with it.  And when killing is the substitute for a conversation, society as a whole starts falling off a cliff. And we all, myself included, we all have been sold the biggest con of our entire life. And this is that the problem is Left versus Right, or Republicans versus Democrats, and that is the distraction firework show that they want a screaming about while they're doing something else.  And this is a magicians trick and this is a magician's trick and I'm about to really show you what Charlie Kirk God Rest his soul has kind of exposed here.

3:51.  If you turned on cable news today you go in your living room today you go into your living room turn it on maybe you scroll social media what are you going to see?  The absolute fringe. They're going to show you the loudest, dumbest, most cartoonish people from the other side blasted in your face 24/7.  You're not being shown your neighbor, or your coworker, or the mom next door who votes differently, you're being shown a bunch of professional lunatics that are hand-picked to make you think one thing and the one big thing that they want you to think is, "Oh my God!  These people are insane.  They are the enemy. That's the reason that we're going downhill.". 

And none of this is an accident.  This is word for word textbook psychological operations.  Military psyops manuals literally describe how you isolate a target audience, then you pump them full of a bunch of outrage.  You create a tribal Us vs. Them identity.  This is straight out of a psyops textbook.

US Army PSYOPS Book 1--Psychological Operations Handbook: Psychological Operational Fundamentals, 2019.  

So why would we want to do this, or why would psyops want to do this?  Because once you're locked into tribal thinking, you're going to swallow anything.  You're going to believe any lie about the other side.  You're going to cheer when other people suffer.  You'll excuse things that you would never excuse in your own neighborhood if you watched it right in front of you and it was one of your neighbors.  This is exactly the playbook on how you can get otherwise decent, kind people laughing at a murder on the internet.  That is how you radicalize a country without firing a shot.  

CHASE HUGHES: And if they're focused on comfort, we win a lot more conversations.

The number one thing you need to compare yourself with other people on is comfort.  That's it.  Is can I be more comfortable than the other person in this conversation, because our brains are naturally wired to compete.  We can't turn competition off, but we can change what they're focused on.  And if they're focused on comfort, we win a lot more conversations.

Comfort.  How does that manifest?  Is that just like being physically comfortable?  What is that?  [chuckle]

Yeah, it would be physical comfort, so one of the challenges I give to people is for your first week, all, the only thing I want you to focus on . . . I'm not going to give you this long list to go look into your phone and have to read it before every meeting.  The one thing I want you to focus on this week is can you move slower than the other people in the room?  That's it.  Just adjusting the speed limit on your body.  So if you were standing in a swimming pool, how fast would your arms and legs move if you were underwater?  And make that the speed limit for this entire week. That's all I want you to focus on, and that makes so many changes in people's mind, because we change our body and how our emotions are feeling.  

And there's one thing that fear does, it speeds up our body so if you see someone doing these rapid jerking movements you're seeing mostly fear or stress in their body.