SAMA HOOLE: Oreos, Coca-Cola, Doritos - all designed by food scientists in labs to be as addictive as possible without technically being drugs. Then they market them to children.

The food industry discovered the "bliss point" in the 1970s.

That's the exact ratio of sugar, salt, and fat that maximizes dopamine response and overrides natural satiety signals.

They engineer products to hit this point deliberately. It's not accidental. It's calculated.… pic.twitter.com/gVuA0AUPbt

— Sama Hoole (@SamaHoole) January 21, 2026

The food industry discovered the "bliss point" in the 1970s. That's the exact ratio of sugar, salt, and fat that maximizes dopamine response and overrides natural satiety signals. They engineer products to hit this point deliberately. It's not accidental. It's calculated. Oreos, Coca-Cola, Doritos - all designed by food scientists in labs to be as addictive as possible without technically being drugs. Then they market them to children. This is tobacco industry tactics applied to food. Create lifetime customers by addicting them young.

Your "lack of willpower" is actually your brain responding exactly as intended to a carefully engineered addictive substance.