J. MICHAEL WALLER: [Edward Bernays] was the great-uncle of Netflix co-founder and first CEO Marc Bernays Randolph.

In my graduate course on foreign propaganda, I assigned Edward Bernays' landmark "Propaganda" book. Bernays is known as the father of American propaganda, and for "engineering consent."

He was the great-uncle of @Netflix co-founder and first CEO Marc Bernays Randolph. pic.twitter.com/rwuM5za5Ex

— J Michael Waller (@JMichaelWaller) January 14, 2026

"The Engineering of Consent" is an essay by Edward Bernays first published in 1947, and a book he published in 1955.