"Red meat was once central to the American diet and a symbol of health and prosperity"

Thank you to Wejolyn. 

This is a 1960s promotional film about the importance of beef in American society.

Images of cattle ranches, the Omaha stockyards, billboards advertising giant steaks, backyard barbecues.

Red meat was once central to the American diet and a symbol of health and prosperity. pic.twitter.com/p0OKqKLNAx

— Meat Head (@markeatsmeat) September 11, 2023

If you were wondering where the Chisholm Trail is, check out this map. 

Wikipedia does a decent job,

The Chisholm Trail was a trail used in the post-Civil War era to drive cattle overland from ranches in Texas to Kansas railheads. The trail was established by Black Beaver, a Lenape guide and rancher, and his friend Jesse Chisholm, a Cherokee merchant. They collected and drove numerous cattle along the trail to Kansas, where they could be shipped east to achieve higher prices. The southern terminus was Red River Station, a trading post near the Red River along the northern border of Texas. The northern terminus was a trading post near Kansas City, Kansas. Chisholm owned both of these posts. In the years of the cattle drives, cowboys drove large herds from ranches across Texas to the Red River Station and then north to Kansas City. 

You might enjoy this PowerPoint of the Chisholm Trail.